How to Avoid Emails Going to Spam

How to Avoid Emails Going to Spam

Now you know all about the top 11 reasons your emails go to spam. Next, we’ll show you 3 simple steps to keep it from happening.

Step 1. Tell Subscribers to Whitelist Your Emails

When you send welcome emails to your new subscribers, tell them to whitelist your emails.

This is a simple action that helps in a couple of ways.

For starters, subscribers can be sure that they’ll keep receiving the emails they signed up for. Also, having more people whitelist your emails will help to increase your sender reputation, and your inbox delivery rates will be higher overall.

You can get your own personalized set of whitelisting instructions from the Institute for Social Internet Public Policy for free.

Step 2. Tell Gmail Users to “Drag” Emails from Other Tabs to Primary Inbox

Even if your email didn’t go to spam, Gmail users may still have trouble finding your emails because they have been filtered into other tabs like Social or Promotions.

To prevent this, give them these instructions:

How to Drag Emails into Gmail’s Primary Inbox

First, look for the email inside the Promotions tab. Then click, drag and drop it into the Primary tab.

gmail inbox

Next, a message will appear asking if you would like to do this for future messages from this sender. Select “Yes”.

gmail inbox 2

Now, your Gmail subscribers will always receive your emails to their primary inbox.


Step 3. Teach Subscribers How to Keep Your Emails Organized in a Special Folder

Your emails are important to your subscribers, but they probably also get a lot of other emails, too. Help them to find your emails easily by teaching them how to organize your emails into a special folder.

Also, remember that engagement is a big factor that can affect your inbox placement rates. Helping your subscribers keep track of all your future emails will help keep your emails out of spam for good.

Give your subscribers these instructions to help them organize emails from you:

How to Organize Emails

  • Create a special folder where you can archive emails after you have read them.
  • Don’t set up filters to automatically direct emails into these folders or you may miss something.
  • After you’ve finished reading an email, manually move it to the folder.

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